Experiential marketing, is a marketing technique that invites an audience in a real-world environment to connect with a brand. Experiential marketing can strengthen an enduring partnership between clients and a brand. It can also allow you to gather important information about participating customers, which can then help you develop your strategy.
An integrated approach can be taken by these initiatives. The main goal is to encounter a brand in a tangible, offline manner, but you would also want an online discussion around it.